About us

About Swing & Cradle Boutique

Hi, I’m Chanele, the founder of Swing & Cradle Boutique.

I’m a mum with a passion for finding beautiful designer childrenswear and giving it a second life. What started as a love for sourcing unique pieces has grown into a boutique trusted by thousands of families across the UK.

For over five years, I’ve specialised in designer childrenswear, carefully sourcing authentic pieces from brands including Ralph Lauren, Burberry, Moncler, Stone Island, Nike, Jordan, BOSS, Tommy Hilfiger and many more.

Every single item is personally selected, thoroughly checked for authenticity and quality, photographed and packed by me before it reaches your door. Because every piece is one-off, once it’s gone, it’s gone.

My aim has always been simple: to make genuine designer childrenswear more affordable, giving families access to premium brands without paying premium retail prices.

Whether you’re shopping for an everyday outfit, holiday wardrobe, the perfect pair of trainers or a special occasion, I want you to feel confident knowing you’re buying carefully chosen pieces from someone who genuinely cares about quality.

Today, Swing & Cradle Boutique has proudly earned 5,000+ five-star reviews across our selling platforms and continues to grow thanks to an amazing community of returning customers who share my love for timeless children’s fashion.

Thank you so much for supporting my small business. Every order genuinely means the world and allows me to continue doing what I love.

I hope you find something special for your little one.

Chanele x